Basics of sms API and SMS gateway before starting a mass sms campaign

In back days people were using news papers, magazines and other medium of communication to promote their businesses. As the technology is changing face of media and information channel has also been changed. Today the number of mass sms service provider is growing day by day. Businesses get accurate customer niche target and economic advantages while using mass sms to promote the business.

Sms providers use sms gateway, sms API and text message software to send sms in bulk quantity. Manual sending of sms is not possible as the number of mass sms is normally in the range of thousands. Text message software not only make the process of sending messages fast but it provides a lot of other advantages like data mining and logical operators.

A SMS gateway is normally a Server over the Internet which has access to SMS services to receive and send both, sms gateway also provides facility to send mass sms to email addresses. Sms gateway can be availed by any telecom service provider. Normally charges for sending sms through sms gateway are low as compared to regular mobile sms. Prices for sending sms using sms gateway is inversely proportional with the quantity of the sms purchased.

An application programming interface (API) is a platform which enables the interaction of different technological devices like mobiles and laptops. Normally telecom operators use different technologies to operate like 3GP, GPRS and Quad band. Apart from that there are language preferences of the individual mobile customer also. There is possibility that target customer uses different preferences and setting in such a situation sms API transfers the original message according to the customer settings. API ensures that all the catapult messages are delivered irrespective of technological differences. It facilitates interaction between different software programs similar to the way the user interface facilitates interaction between humans and computers.

When choosing a provider of SMS API and SMS software, don't forget to ensure the reliability of service providers. Many mass sms service provider lack proper infrastructure and are not capable of sending sms beyond a particular limit so don't trust on what they say rather trust on what you see. It is also important to consider the security of the software to avoid compromising your contacts. Most importantly, make sure that the provider offers affordable service packages for SMS marketing. Many mass service provider charges no fees for installation of the service you need to pay only for the sms which have been delivered to your customers. This will enable you to start SMS marketing without expensive upfront cost.

Mass sms campaign can be very successful for any company if properly monitored and planned. Biggest mistake business owners do is not to decided the proper niche for the customers and even if they decided a niche they don't mine prospect customer data according to it. Ask your mass sms provider for the database of mobile numbers they have check few contact detail manually and then let the marketing campaign start. You can choose between one way and two way sms to promote your business although in the starting one way sms are more preferred choice but as the time passes two way sms help organizations to develop proper relationship with the customers as customers can send back their views and opinions to the organization.
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